Google Ads are a powerful tool for businesses to drive relevant and qualified traffic to their website. Brands use several techniques and tools to measure the effectiveness of their advertising banners in improving traffic flow. Every second, 63,000 searches are performed on Google, and most search results pages include Google Ads. The cost of Google Ads varies depending on several factors, including keyword and industry competitiveness, geographic location, quality of advertising campaigns, and more.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, in which advertisers bid to show short ads, service offers, product listings or videos to web users. It has been almost two decades since the first advertising banners were introduced and, since then, digital advertisers have had a love-hate relationship with them. If you're just starting out with display advertising or are looking for ways to increase your brand's reach, display advertising (sometimes also called banner advertising) is a great option. After a week, you've directed 50 calls to your business from your PPC ad (thanks to Google's native call tracking reports).
Flash banners used to have a large percentage of online inventories, but are now not common among publishers. Call ads are designed to encourage people to call your company and can only appear on devices that make phone calls. To maximize the impact of your Google Ads ads and campaigns, you need to know which campaigns work for your business and where to make improvements. WordStream's Google Ads performance qualifier can help you achieve just that.
Finally, Google's quality score is a metric that helps you measure the quality of your ad's creativity and its relevance to the keywords you're targeting. If you're using a call tracking number that isn't listed on your site, you'll need to add an ad tracking code to your site before Google verifies that the site is yours. The Family status of an ad (safe for family, not safe for family, or for adults) is set by a Google reviewer and indicates what “audiences” the ad and website are appropriate for. The key to running a successful Google Ads campaign is to make sure you're reaching the right people at the right time. It takes a lot of time and practice to understand all the details related to the different sizes of banner ads and create high-performing ads.