Animated banners have become increasingly popular over the years, as companies strive to capture the attention of users. While they can be an effective way to get your message across, there are both positive and negative aspects to consider when deciding whether to use static or animated banners. GIFs are slowly being phased out, and HTML5 banners offer the most impressive end result. If you have a simple and brief message to convey, a static banner may be more suitable for your campaign.
It's important to keep brand consistency in mind when choosing colors for your banner. HTML code is natively compatible with all browsers, and HTML5 animated banners are also compatible with mobile devices. Animated banners can be an eye-catching way to get your message across, but if you want to maximize success, you should consider creating cross-platform animated banners. You should also be aware of the different banner options available in display advertising, and the pros and cons of each format.
Using an online tool like Creatopy makes it easy to create and design animated web banners without needing to know how to program or how HTML5 works. You can add quick animations to more dynamic ads, or longer effects if you want to add smoothness to a single or two-layer animated banner. Creatopy also includes several types of premium fonts that you can use to add a personal touch to your banners. Another good option would be to create a responsive banner and allow your audience to interact with it while receiving more information about your products.
Ultimately, it's important to weigh the pros and cons of static and animated banners before deciding which one is best for your campaign.
Leave a Comment