Creating a successful display ad campaign is essential for any business looking to increase their visibility and reach potential customers. Display ads are banners or small boxes that promote a product or service, and appear on websites, news pages, blogs, and Google sites such as Gmail and YouTube. With the Google Display Network reaching 90% of Internet users worldwide, it's an effective way to capture consumer attention early in the buying cycle. When creating a display ad campaign, you can either upload your own pre-designed ad or work on one of Google's templates.
Responsive ads pass the reins to Google Ads, while uploaded ads impose the responsibility for creation and optimization entirely on you. To ensure success, it's important to split test your ads to increase the odds of creating an ad that will generate a positive ROI. When creating your buyer persona, you should also enter the relevant keywords into your display ad campaign. To make your ads stand out, you can add animated objects and backgrounds, or turn a static design into a video by choosing from over 1 million creative assets.
Opponents of the display network's campaigns argue that people who find a display ad aren't in shopper mode. However, with interactive ads that are very suitable for attraction, Google Display can help you reach potential customers before they start searching for your product.