Creating an Online Display Ad: A Step-by-Step Guide

It's no secret that online display ads are a powerful tool for businesses to reach potential customers. But how do you create an effective ad? In this article, we'll walk you through the steps of creating an online display ad, from choosing the right size to optimizing your design.When it comes to creating an online display ad, the first step is to decide on the size. Leaderboards and skyscrapers are popular choices, as they tend to be placed in the top left corner of a page, where they are more likely to be seen. Medium rectangles are also a great option, as they can be placed within an article.

Once you've chosen the size, you'll need to decide on the format. PNG, JPEG and GIF are all popular choices for static ads. GIFs can also support simple animations, but due to file size limits, you may experience problems with this format. Flash is still widely used, but HTML5 is becoming increasingly popular due to its extensive feature set and mobile support.

If you're looking for a quick and easy way to create an ad, Google's Display Ad Builder is a great option. This free tool allows you to choose from hundreds of customizable templates and add objects and animated backgrounds. You can also turn a static design into a video by choosing from over 1 million creative assets. VistaCreate is another great option for creating eye-catching display ads for Google Adwords, Google Display Network, Annex Advertising Network, Bing Display and DuckDuckGo, as well as social media.

This drag-and-drop publisher makes it easy to design an advertising banner that attracts attention. Corpgenies is another ad creator for Flash banners. This platform offers hundreds of professionally created templates in various categories and standard ad sizes. They also offer a free plan and a paid plan that allows you to download their ads without the watermark.

BannerFlow is another great tool for creating display ads. This platform allows you to create, optimize and streamline your entire display ad production with minimal design assistance. Once you've created your ad, it's important to remember the principles of effective ads. Make sure your ad is eye-catching and relevant to your target audience.

It should also have a clear call-to-action that encourages people to take action. Finally, make sure your ad links to a landing page that delivers on the promise of the ad. Creating an effective online display ad can seem daunting at first, but with the right tools and knowledge it can be done quickly and easily. With these tips in mind, you'll be well on your way to creating an effective online display ad.

Karina Mangold
Karina Mangold

Tea ninja. Hipster-friendly coffee practitioner. Hardcore bacon fan. Infuriatingly humble burrito guru. Award-winning bacon aficionado.

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