Advertising banners are still an effective way to drive business performance, with over 99% of digital ads not linked to a conversion. Banners have their purpose, but times are changing and so is their effectiveness. It's important to know when they work and when they don't. So why are banner ads still effective? They're not going anywhere soon and will remain one of the most popular web advertising formats.
To make sure website visitors notice your banner ads, it's essential that they stand out from the rest of the content on the website. Demonstrating results with banner ads requires knowing your audience and the publisher and website where the banner will be placed. If you're confident in your graphic design and creative skills, Google's Web Designer tool can help you create your own banner ads. Native advertising is a type of online advertising that matches the format of the platform on which it appears.
But if you consider banner advertising as part of a broader ecosystem of marketing tactics, banner ads can contribute to other marketing objectives as well as traffic generation. Keep your content concise so that it stays with users who can only see your ad for a fraction of a second. Another reason why banner ads have problems is the lack of competent controls on the part of sellers, leading to the placement of unfortunate banners. To help you navigate your next campaign options, here are some statistics on the role that effective banner ads can play, as well as some details on what makes a banner ad effective.
If you've noticed that your banners have become obsolete despite your best efforts, it might be time to switch to a modern alternative. Getting ad networks to accept your banners and also gain more visibility requires expert banner design skills.